Winner of Young Creative Circle Award 2002
‘My Last Sony’

The foundation’s goal is to cure all children who are affected by cancer and
to give them a good quality of life. It has provided considerable support for
research into the diagnosis and treatment of cancer in children. The ad is
designed by turning the words of the original product ‘My First Sony’ to
‘My Last Sony’.

client Foundation for Children with Cancer, Denmark
work Idea and layout
media Ad